Website
Development
We designed, developed and launched an ecommerce site that brings the joy of the water into the browsing: big photography, clean layout, and a clear path from looking to buying.
The range is easy to explore by activity and easy to buy from on a phone, which is where most of their customers are standing when they decide.
Branding
& Identity
The visual identity we designed captures the spirit of it: an energetic mark, adventure-bright colour, and an imagery style built around real people on real water.
It’s a brand with fun in it, distinctive in the local market and consistent from shopfront to social feed.
