The Farmer’s
Wife

We designed and built an online store with the same warmth as the product: simple to browse, easy to buy from, and easy for a small team to run day to day.

WooCommerce handles products, payments and shipping, so a producer’s time goes into making, not managing.

The brand identity system is fresh from the garden: a friendly wordmark, produce-bright colour, and a set of marks that work from a jar lid to a market stall banner.

It was designed to stretch, one family of shapes and colours carrying across labels, packaging, the website and social, so every flavour looks like a sibling and everything looks like The Farmer’s Wife.

We brought the rich, local essence of The Farmer’s Wife’s ingredients to life through meticulously hand-drawn illustrations for each label and category image.

This bespoke artwork not only highlights the unique flavours found in every jar but captures the genuine farm-to-table experience.

We orchestrated and directed a comprehensive photography shoot for The Farmer’s Wife, designed to fully encapsulate and unify the brand’s visual narrative.

Each label tells a part of the brand’s story, crafted to convey the artisanal quality and local sourcing of the ingredients.

This thoughtful design approach ties together the visual identity and product experience, offering consumers a tactile connection to the brand’s farm-fresh philosophy.

We revitalised The Farmer’s Wife’s established brand by launching their new identity with a robust social media strategy on Facebook and Instagram, aimed at engaging a broader consumer base.

Our team continuously creates unique, branded visuals that align seamlessly with their refreshed identity, ensuring a cohesive and striking presence across all digital platforms.